Aditi Dubey - Kutch - Ruas

Aditi sporting a traditional scarf from Kutch

Entering Aditi’s house, which is also her workspace at the moment, feels like looking right into Indiana Jones’ treasure chest. The newly moved in home is full of souvenirs and trinkets from Aditi’s adventures. “I am a history buff” Aditi says, a fact that inspired her husband Bryan to propose to her through a series of handmade treasure hunt maps. But history isn’t the only thing Aditi is passionate about.

She currently runs a for-profit social enterprise ‘Ruas’, which works with over five artisan communities in Kutch to co-create and retail handicrafts. “I grew up all over India and have seen a lot of art made in front of me that deserves the right spotlight and I’ve always been passionate about empowering women,” says Aditi with a distinct self-assurance. This passion is what drove Aditi to give up a successful career in content marketing, take a sabbatical for 6 months and visit Kutch for a preliminary research, a quest which ultimately birthed Ruas. A lot of Aditi’s personal style is a representation of her work. Be it the way she adorns the walls of her living room with centuries old embroidered pieces or the way she dresses herself. By her own admission, she has found her style to be inspired by the way Kutchi artisans employ colors and embroidery in their daily wear.

Aditi’s wardrobe is filled with traditional blouses worn by the women of Kutch bought from the local markets during her visits. “People should source these clothes directly from the artisans instead of a high street brand. In this way, you support their art and also don’t end up paying a ridiculous amount of money for a piece of cloth,” she says while flaunting a blingy blouse which she loves pairing with her jeans to create an everyday high street fashion look.